Rob Edwards
Gustave Le Bon: Mass Psychology
Gustave Le Bon was a french social psychologist with strong conservative leanings
Thousands of isolated individuals can be extremely susceptible to mob mentality when the opportunity presents itself
Whoever the individuals are that compose these crowds, regardless of their class, occupations, character, or intelligence, all become one collective mind
A lot of times this is brought about by the unconscious dealings of the mind that far outnumber its conscious dealings
The greater part of our daily actions are the results of hidden motives which escape our observation
In a crowd, every act and thought is contagious
People become the slave of the unconscious activities of their brains, and mob rule takes over
Mob rule makes all people, no matter what their social class, act like uncivilized beast
The ideas that take control of mobs are often the ones that are the most absolute and simple
Crowds have a powerlessness to reason
The leaders of these crowds are more frequently men of action than thinkers
“Ideas, sentiments, emotions, and beliefs possess in crowds a contagious power as intense as that of microbes”
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